Welcome!

Thanks for visiting! Here are a few words about me by way of introduction…

Since September 2015 I have been based in Dubai and working as a Sports Journalist for Sport360.com and Sport360° Newspaper. Prior to this, I spent over two years with Hayters Teamwork Sports Agency in London and also worked as an in-house and lone Digital Producer for the England and Wales Cricket Board, covering England’s home series and tours away to Australia, New Zealand and the Caribbean.

In my early journalistic career, I was part of online and video teams at ITV News, the Daily Mail Online, the Daily Telegraph and the All England Club Wimbledon, among others. I have also had content published in numerous UK national newspapers, magazines and websites worldwide.

Furthermore, I have been lucky enough to interview sporting greats like Zinedine Zidane, Shane Warne, Anthony Joshua, Jack Nicklaus, Novak Djokovic, Usain Bolt, Andy Murray, Jessica Ennis-Hill, Steven Gerrard, Roberto Carlos, Haile Gebrselassie, Mo Farah, Frank Lampard, Billie Jean King and the Klitschko brothers, as well as high-profile celebrities such as Sir David Attenborough, Stephen Fry, Sir Michael Parkinson and Sir Richard Branson to name but a few.

I have briefly outlined below my areas of journalistic expertise and skill set – please get in touch on applebystuart@yahoo.com if I can help you or your business/organisation with media-related content.

SOCIAL MEDIA – Day-to-day management and upkeep of key platforms; dedicated focus on building followings and engagement; use of analytics and new trends to improve offerings.

DIGITAL – Strong multiplatform editorial judgement and creation of quality story content in tandem with appropriate SEO, metadata, rich media and unique angles for features.

VIDEO – Filming and editing interviews and b-roll; producing short and long-form packages for websites and social channels; quality control on videos and dialogue with advertising teams to monetize content.

CONTENT STRATEGY – Cultivating and creating great quality articles across all platforms; use of planning and research to make memorable and effective media for commercial and editorial use.

COPYWRITING – Concise and direct customer-focused written content for multiple marketing channels (internal and external); style in line with key core brand values and messaging.

PR AND COMMUNICATIONS – Day-to-day contact with targeted media and key stakeholders; original story pitching; production of reports, op-eds, briefings, email drives and newsletters.

SPORTS MARKETING – Work with various departments to ensure content and campaigns align with overall strategy; track content performance and communicate key learnings.

MARATHON RUNNING – As a passionate runner and marathoner, I have experience working with running brands, races and influencers, as well as hosting endurace-specific training programmes and personal training sessions.

Stuart Appleby interviewing Stuart Broad
Working in Australia with the England Cricket Team.
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