This section of my website provides an overview of my current employment in the journalism industry, as well as my previous work elsewhere:
Sport360, Dubai, United Arab Emirates
Digital Sports Journalist | Social Media, Video and Print Content Editor
September 2015 – Present (three years and one month)
I work across all digital and social media platforms for Sport360.com as well as write for our daily print newspaper. I produce sports articles, features, video content and handle day-to-day social media flow and management on Twitter, Facebook and Instagram.
– Covering a smattering of different sports, I cultivate engaging digital sports content and package material for all of our diverse platforms.
– I work on and across social media analytics, content planning, strategy, metrics, daily maintenance and social updates.
– Have conducted exclusive interviews with the likes of Shane Warne and Roberto Carlos and covered the biggest sporting events in the Middle East region.
– Sub pages, write headlines, edit copy, read pages and play key role in overall production of daily newspaper.
– Involved in video journalism, live videos and production.
– My written work for Sport360 can be found here: http://sport360.com/author/42761/stuart-appleby.
– Work alongside commercial, marketing and advertising teams with the aim of creating sponsored content.
Hayters Teamwork Sports Agency, London
Head of Video | Sports Journalist
July 2013 – September 2015 (2 years and three months)
Worked as Head of Video production and as a video journalist; filmed on Canon, JVC, Sony models and edited using Final Cut Pro X. Conducted interviews and reported at Premier League, Champions League, Europa League, FA Cup, Capital One Cup, England international matches and UEFA events overseas, including covering managers’ press conferences, mixed zone, training and sponsored events.
– I delivered content quickly and efficiently to clients under pressurised deadlines.
– Wrote daily copy for newspaper and online outlets, including talkSPORT, The Sun and The Football Association), providing news stories and interviews cultivated with my own contacts.
– Drove Hayters’ video production, attended meetings and solved client queries.
– Handled Twitter, Facebook and YouTube social media platforms.
– Involved in overall content strategy.
England and Wales Cricket Board (ECB), UK and Worldwide
In-house Video Journalist | Interviewer | Digital Producer for Web and Social
May 2014 – May 2015 (one year and one month)
I worked as a video journalist and producer – conducting interviews and working with sponsors at matches during the 2014 international summer (England vs India Test, ODI, T20 Series) – plus every moment and match of England’s 2015 tour to Australia for the Tri-Series, World Cup Down Under and in New Zealand, as well as the 2015 Test tour to the Caribbean.
– I earned the trust and respect of the team and management in the England camp and I was granted great access to film behind the scenes training and features.
– I produced (filmed and edited) video content for ECB channels and completed upwards of 200 interviews, building strong relationships within the team. The highlight was interviewing James Anderson on the field in Antigua after he broke Sir Ian Botham’s record to become England’s all-time leading Test wicket-taker.
– From a social media perspective, I controlled @ECB_cricket Twitter on tour, plus contributed to Image Builder, Facebook and Vine accounts.
– Involved in day-to-day media operations, worked with the Head of Communications and planned content.
Daily Mail Online | MailOnline, London
News and Sports Video Editor
September 2012 – December 2013 (one year and one month)
Played an integral role in busy news and sports teams, edited and sourced video into packages and online clips, plus controlled carousels and video presentation on the home page.
Filmed and conducted interviews with the highlight being a video shoot with Zinedine Zidane.
– Day-to-day video uploads, editing and production for the MailOnline’s channels.
– Strong news sense and judgement to use a variety of content sources.
– Contacted video users and dealt with press offices to obtain video content.
– Worked across the news and sports teams, dealing with specific enquiries from journalists.
ITV News, London
Digital Producer for the ITV News Website
April 2012 – December 2013 (one year and nine months)
Sourced, wrote and edited news and video content, worked on ITV News’ website’s CMS, SEO, metadata, social media and contributed to bulletin editorial teams.
– Socialled content on ITV News’ Twitter and Facebook channels.
– Edited short video clips for web and social using Avid.
– Monitored wire stories and breaking news, wrote hundreds of online stories covering a range of subjects, as well as galleries and videos.
– Involved in morning and afternoon news meetings, contributed story ideas.
– Worked under-pressure and to quick, turn around deadlines.
Video Producer | Editor | Content Budget Management
The Telegraph, London
July 2013 – October 2013 (four months)
Video project with the newspaper’s former editor, Charles Moore, to collate, source and finance (operating within a budget) archive clips of former Prime Minister Margaret Thatcher for key presentation that was shown to Members of Parliament at the 2013 Conservative Party Conference in Manchester.
– Collated over 100 archive clips of Thatcher, carefully planning budget resources and day-to-day correspondence with video agencies.
– Worked across all the technical and production aspects of putting the video together, as well as manning operations on the day of the presentation.
– Liaised with key stakeholders from The Telegraph and Conservative Party to finalise the end product.
New Media Journalist | Video Content Producer
Wimbledon – The All England Lawn Tennis Club, London
March 2013 – August 2013 (six months)
Supported the Editorial Content Manager Alex Willis in the build up to and during the tournament, operated YouTube and Wimbledon.com video pages, worked on the official app and generated Andy Murray-led content after his famous SW19 victory.
– Video management of the Wimbledon.com and Wimbledon YouTube pages, including uploads, playlists, metadata, tagging, titles, video buttons, custom thumbnail designs and analytics.
– Wrote and produced video content for all of Wimbledon’s channels, including pre-tournament features from around the grounds at The All England Lawn Tennis Club.
– Filmed daily practice videos of the game’s biggest stars like Roger Federer, Rafael Nadal, Novak Djokovic, Murray, Serena Williams and Maria Sharapova.
Communications and Marketing Assistant
ATP Champions Tour, London
November 2011 – November 2012 (one year)
Worked within the ATP Champions Tour Communications and Media Team during the AEGON (2011) and Statoil Masters Tennis (2012) tournaments.
– I was responsible for taking journalists to player interviews.
– Manned the media desk, dealt with enquiries, produced daily and digital press material and communicated press events with accredited personnel.
– Conducted filmed interviews and gathered on-court social media content.
– Interviewees included Tim Henman, John McEnroe, Pat Cash, Mats Wilander and Goran Ivanisevic.
– Played a key role in the official launch of the Statoil Masters, interviewing and filming with both Henman and Ivanisevic at the Natural History Museum ice rink in London.
– Worked on the red carpet during the first-ever Winter Whites Gala, in which Prince William was in attendance.
Sports Reporter | Video Journalist | Social Content Creator
Podium – The Further and Higher Education Unit for the London 2012 Olympic and Paralympic Games
October 2011 – October 2012 (one year and one month)
Worked in the build up to and during the London 2012 Olympic and Paralympic Games. I covered the story of volunteers, Games Makers, students, academics, student athletes and workforce members for online, video and social media channels.
– Reported at the London 2012 Olympic and Paralympic Games in Stratford, covering events, conducting interviews and filing day-to-day reports of the action.
– Gathered all content for website, social and video channels.
– Conducted daily interviews and attended events throughout the further and higher education sectors.
– Worked with and alongside the Communications Team, contributing heavily to our weekly e-newsletters and awards nights.
Assistant Media Communications Officer
Hampshire County Cricket Club, Southampton
August 2010 – September 2011 (one year and two months)
Worked as part of the media team, assisting the Head of Communications, for the best part of two county cricket seasons at the Ageas Bowl.
– Played a key part in generating video, social and digital content ahead of and during the inaugural England Test Match in 2011 at the venue.
– Conducted interviews with county cricketers as well as international stars such as Simon Jones, Kevin Pietersen, Shahid Afridi and Graeme Swann.
– Wrote match reports, features, filmed and edited video content for all channels, posted on social media, dealt with media enquiries and liaised with local and national journalists on matchdays.
– Edited end of season video highlights, which were shown at the annual awards night.
Journalism Qualifications – 2006 – 2011 – Journalism training
University of Winchester (2008 – 2011)
Broadcast Journalism Grade – First Class Honours
Broadcast Journalism Training Council accredited course, inclusive of the full range of modern-day skills required in the industry, such as: Media law; video and website production; writing, reporting, interviewing and presenting for all mediums; contact building; practical work and live events; news, politics, current affairs and sports coverage.
My first class dissertation was on the impact of the 2010 Prime Ministerial Television Leaders’ Debates and how it influenced the British electorate at polling stations. I completed interviews with BBC broadcaster David Dimbleby, among others.
Itchen College (2006 – 2008)
City and Guilds Diploma in Radio Journalism and A2 levels in English Language, Media Studies, Physical Education and Business Studies. Named Media Student of the Year in 2008.